Briefing | How Elon Musk does it

The Falcon Heavy’s creator is trying to change more worlds than one

Failure is most definitely an option

|FREMONT AND SPARKS

IT WAS not, in the end, the much anticipated take-off that took your breath away. It was the landings. Eight minutes after they had lifted the first SpaceX Falcon Heavy off its pad at Cape Canaveral on February 6th, two of its three boosters returned. Preceded by the flames of their rockets, followed by their sonic booms, the slender towers touched down on neighbouring landing pads a fraction of a second apart. After such power, such delicacy.

Up above the atmosphere, the rocket’s second stage opened its fairing to reveal its cargo: a red roadster made by Tesla, a company which, like SpaceX, is run by Elon Musk. The dummy sitting at its wheel wore a SpaceX spacesuit, David Bowie played on the stereo, the motto from “The Hitchhiker’s Guide to the Galaxy”—“Don’t panic!”—was displayed proudly on the dashboard. In the background, the great blue disk of the Earth receded. Down below, a million geeks swooned.

This article appeared in the Briefing section of the print edition under the headline "The impact investor"

Running hot: America’s extraordinary economic gamble

From the February 10th 2018 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Briefing

America’s $61bn aid package buys Ukraine time

It must use it wisely

America is uniquely ill-suited to handle a falling population

Which is a worry, because much of it is already shrinking


Homeowners face a $25trn bill from climate change

Property, the world’s biggest asset class, is also its most vulnerable